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Sime Darby Property achieved RM2 billion sales in 2020. FY21 target is RM2.4 billion.


Targeting Sales of RM2.4 Billion on the back of New Launches of RM2.5 Billion for FY2021

sime darby property

ARA DAMANSARA, 25 FEBRUARY 2021 – Sime Darby Property Berhad (“Sime Darby Property” or “the Group”) posted revenue of RM2.1 billion and a Loss Before Interest and Tax (“LBIT”) of RM509.9 million for its full financial year ended 31 December 2020 in a market impacted by COVID-19.

Full year results also reflected asset impairment cost including the already announced impairment loss from the Battersea Power Station project, as well as write-down/write-off of inventories and provisions totalling RM620.3 million.

Excluding these impairments arising from COVID-19, Sime Darby Property was on target to post a Profit Before Interest and Tax (“PBIT”) of RM110.4 million for the full financial year ended 31 December 2020.

Fourth quarter revenue ending 31 December 2020, was pegged at RM705.2 million, 19% higher compared to the preceding quarter, with 95% of revenue arising from the Group’s Property Development division. This increase in revenue was due to higher property sales and on-site development activities such as KL East, KLGCC Resort, Taman Melawati, City of Elmina, Bandar Bukit Raja, Serenia City, Bandar Ainsdale, Nilai Utama and Senada Residences.

The quarter-on-quarter results also improved with LBIT narrowing down by 84.4% to RM53.3 million as compared to RM342.3 million in the preceding quarter on the back of lower impairments.

Excluding the write-down/write-off of inventories and provisions totalling RM93.4 million for the current quarter and RM436.6 million for the preceding quarter, the Group would have registered a PBIT of RM40.1 million and RM94.3 million for the respective quarters. Group performance was also impacted by the various Movement Control Orders which affected sales and marketing activities. 

Higher sales achieved while navigating challenges in 2020.

The Group achieved total sales of RM2.0 billion43% higher than the revised sales target of RM1.4 billion. About 36% of the total sales were generated in the fourth quarter itself, facilitated by the historically low Overnight Policy Rate (“OPR”) environment, as well as the re-introduction of the Home Ownership Campaign in June 2020.

The Group also successfully opened its first fully-owned retail mall, KL East Mall in November 2020 with over 200,000 visitors in the opening week.

“We have always put the customer first, which underpins our brand legacy. This has continued to drive our sales in a tough COVID-19 impacted economy, helping us beat our target by notching up RM2.0 billion in sales,” said Sime Darby Property Group Managing Director, Dato’ Azmir Merican.

He said that launches undertaken in FY2020 has seen a record average take-up of 88% for new launches which underlines the Group’s strategy of having the right product mix at the right price points in well-located townships.

“In navigating the new environment, we varied our campaign methods by not just focusing on our products but also the importance of our communities through the #BERSAMA campaign, creating a sense of unison as well as celebrating everyday unsung heroes and frontliners.” said Azmir.

2021 outlook and launch plans.

The property market will continue to experience pressures arising from uncertain market sentiment accelerated by the COVID-19 pandemic; the temporary closures and economic limitations imposed to stem the spread of the virus have affected the Group’s performance in segments like retail and leisure (malls, golf courses, convention centre).

Sime Darby Property nevertheless has set a higher sales target of RM2.4 billion, as compared to 2020. For 2021, the Group will launch projects with a Gross Development Value (GDV) of approximately RM2.5 billion; this includes a product mix of both landed and high-rise residentials, as well as industrial and commercial offerings.

“Our focus now is to restore the Group’s profitability and achieve our ambitious sales target for 2021. We have identified areas where we can further harness business opportunities amidst the ongoing pandemic, are stepping up our customer experience efforts to meet customers’ needs for homes with the right price and sales experiences that are safe and convenient,” Azmir added.

Key launches in 2021 under the Industrial & Logistics segment include Stage 1 of Elmina Business Park comprising 303 industrial units and 78 commercial units with a GDV of RM1.26 billion in the second quarter of the year. The Group will also expand product offerings to include its first multi-tenant ready built warehouse with a GDV of RM530 million in Bandar Bukit Raja Industrial Gateway.

Under the residential segment, the Group will in March unveil the luxury high-rise Jendela Residences located in the flagship KLGCC Resort township, with a GDV of approximately RM900 million.

This will be the first of the Group’s residential high-rise projects to be launched in 2021, which will diversify Sime Darby Property’s residential product mix.

The Group’s financial position remains resilient, underpinned by cash balances of RM801.8 million, healthy unbilled sales of RM1.58 billion and low net gearing ratio of 0.28 times as at 31 December 2020, as well as bookings of RM0.8 billion as at 14 February 2021.

Sime Darby Property will be hosting its fourth quarter results briefing tomorrow (26 February) at 11.30am. Please refer to the attached PDF for a step-by-step guide to access the virtual briefing.

— end of press release —

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Charles Tan The Founder The Writer Kopiandproperty
Charles Tan

Charles is Founder of He writes from his investment experience for the the past 20 years in investments including property, stock, unit trust and more as well as readings and conversations with many property gurus in the industry. is an independent property blog which is not affiliated to any media company, property developer or even real estate agencies.

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