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How to build a competitive edge strategy and stand out in a crowded world of the digital platform? has been around for 7 years. From an unknown site, these days I occasionally have people calling my name in some property events. Yes, it is because of Digital platforms are focused on social media these days. Let’s just say thus far, continue to occupy an important role in the buying decisions. It is nothing to do with just building awareness yeah.

Please let me also share some of the strategies I used in order to stand out from the rest. What did I focus in? Perhaps we could also understand digital platform a little deeper. Is it for awareness? Is it to create interest? Or perhaps build desire? Do digital platforms push through sales numbers? Understanding all these would help us to properly budget all the necessary instead of just focusing on building awareness alone.

Anyone not having any strategy to go digital seems to be losing out. Are all products suitable for online since now online is really the rage. Let’s talk about this yeah. See you on 11th June at 830pm yeah. It’s a Thursday and I am very sure Kian Aun will be giving Ernest and myself many interesting questions. Please do refer to the image below for the Hartamas Coffee Talk moderated by Tan Kian Aun, Associate Director of Hartamas Real Estate.

Image may contain: 3 people, including Charles CL Tan, text

See you yeah. Cheers.

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Next suggested article: the KopiTalk #1: Let’s talk about the Economic Recovery Plan (ERP) with Sr. Michael Geh, FIABCI President

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Charles Tan The Founder The Writer Kopiandproperty
Charles Tan

Charles is Founder of He writes from his investment experience for the the past 20 years in investments including property, stock, unit trust and more as well as readings and conversations with many property gurus in the industry. is an independent property blog which is not affiliated to any media company, property developer or even real estate agencies.

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