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Defensive stocks? How about ‘cosmetics’ related ones?

I have bought shares from diverse sectors of automotive, gaming, manufacturing, banking, pharmaceutical and even property. However, I have never bought any counter which focuses on personal care and cosmetics. Today, I would like to share just that since I read something interesting in the news.
My wife does not put on much make-up when she was working in the private sector just 2.5 years ago. She said, it does not make a lot of difference. I have colleagues who could not do without make-up. In fact I think there are many ladies who may not even come to work if someone stole their cosmetic set. I think this is one major reason why I read in a news report that the cosmetics and personal care sector is considered a defensive sector during a slowdown. Yes, I think this is definitely considered a CRITICAL good.
In fact, a recent Chinese New Year (CNY) advertisement proved it too. Watson’s CNY TV commercial focused on ‘pan leng leng, cap tou cheng’ (It’s Cantonese but translated into English loosely meant “make-up to look beautiful and groom ourselves to look great”) I always believe Watsons is a pharmacy chain? Perhaps it’s because ‘being beautiful’ is an easier message compared to ‘eat more medicine..’ The CNY advertisement can be considered extremely successful because my 3 year old daughter can sing/hum the whole song, even if most of the words are incorrect.
Aside from ladies, well, I must admit that just last week, I changed to a slightly more expensive facial wash as I wanted to look ‘younger.’ Haha. This is what happens when men gets older I guess. In conclusion, I think I should also start noticing some of the BURSA counters which are focused in the cosmetics and personal care sector. It would not show a sudden explosion in result but as we get older, perhaps investments should be centred on more defensive stocks instead. Dividends may be a better bet. Happy scouting for the right stocks and please drop me a note if you have identified a few okay. We can share information.
written on 16 Feb 2016
next suggested article: Falling oil price and actions of Warren Buffett

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Charles Tan The Founder The Writer Kopiandproperty
Charles Tan

Charles is Founder of kopiandproperty.com He writes from his investment experience for the the past 20 years in investments including property, stock, unit trust and more as well as readings and conversations with many property gurus in the industry. kopiandproperty.com is an independent property blog which is not affiliated to any media company, property developer or even real estate agencies.

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