Branding is the edge. Actions follow recognition.

I have many favourite brands. Of course not just for shoes, clothing and smartphones but it includes supermarket brands, electronic goods and even properties. Ever wondered why certain developers are able to command a premium over others? Branding lah. Of course, they could also be using better materials etc but when the price is just 10% extra, it is not so much of those better tiles etc. It is who you believe that matters. MRT Sungai Buloh – Kajang would be fully operational on 17th July. Within these stations, there are four stations which will be ‘owned’ by those who were willing to pay for it. They are The Damansara Town Centre station will carry the name Pavilion Damansara Heights – Pusat Bandar Damansara (licensee: Jendela Mayang Sdn Bhd), and the Semantan station will have the name Manulife – Semantan (licensee: Manulifge Insurance Bhd).  The Bukit Bintang station, meanwhile, will be known as Pavilion Kuala Lumpur – Bukit Bintang (licensee: Kuala Lumpur Pavilion Sdn Bhd) and the Maluri one will be named Aeon – Maluri (licensee: Aeon Co (M) Bhd). Full article in TheStar here.