Media Release: the Curve Achieves Target Occupancy Rate of 92% in 2022
PETALING JAYA, March 31, 2023 – As the country settles into the endemic phase, the Curve shopping mall recorded a strong recovery in 2022, closing the year with 40 new leases and occupancy rate of 92%. The total number of tenants currently stands at 248 compared with 228 tenants one year ago.
The positive momentum last year can be attributed to the Curve’s ongoing transformation initiative to restrategize and enhance its tenant mix with more diverse brands and local favorites. This includes the country’s first and biggest premium Korean grocery store, eateries, and entertainment outlets to provide shoppers with a one-stop shopping experience that appeals to a broader consumer base.
Last year, the Curve welcomed K Plus Food Market, providing access to popular, authentic and affordably-priced Korean products, ranging from food and cosmetics to homeware essentials.
Trending F&B outlets that have opened at the Curve include Me’nate Steak House, which serves a fine selection of meat, signature dishes, and fresh lobster, and Padi House, for a blend of Western and local food. Additionally, international flavours of Tasty Chapathi bring tasty family-style Northern Indian cuisine, while Congkak offers a fast, fuss-free Nusantara meal for mall-goers.
Given the increase in urbanisation and growing out-of-home dining trend, the mall’s extensive F&B offering coupled with its competitive edge as the only pedestrianized mall in Klang Valley, further strengthens its appeal to customers.
Jazmi Kamarudin, Senior General Manager, Property Management & Investment of Boustead Properties Berhad, said “While the cost of living has been on the rise, many Malaysians are still drawn to eating out. F&B outlets that offer variety and quality have become increasingly important as people are constantly searching for value and an avenue to connect family and friends. It’s also the Instagram age and everyone is uploading memorable dining experiences. This multifaceted appeal has encouraged the Curve to focus more on tapping into the F&B segment as a key part of sustaining our restrategizing efforts.”
The mall’s carefully selected tenant mix reflects its commitment to creating a more inclusive shopping experience for its customers. In addition to the fresh line-up of tenants, international brands such as Forever 21, Football Republic, and Spy Game by Superdough have sealed their tenancy with the mall.
Jazmi added, “The improved tenant mix at the Curve has been a significant draw for shoppers and drove our average monthly mall footfall to 900,000 last year. In addition to the new tenants, 12 existing tenants of the Curve are also upgrading and refurbishing their premises in an attempt to expand their footprint at the mall. We are headed in the right direction, as the first two months of 2023 continued to draw an average monthly footfall of 1 million.”
Meanwhile, customers looking for a quick bite can enjoy the new F&B kiosks like Gigi Cofee & Diner and Madam Croffle. Apart from F&B and fashion categories, Malaysians’ favourite, Hauntu, is ready to offer an immersive horror experience at the Curve in the second quarter of 2023.
“Looking ahead to 2023, we are optimistic about the Curve’s prospects and aim to continue providing an exceptional shopping experience for our customers. We will also be finalising plans for eCurve’s redevelopment which will certainly boost traffic into Mutiara Damansara once it is completed,” concluded Jazmi.
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