GEN RISE: THE FASTEST-RISING STAR IN JB

GEN RISE: THE FASTEST-RISING STAR IN JB

100% sold-out since launch marks a bold new chapter in city living by Majestic Gen

Johor Bahru, a city known as Malaysia’s exclusive gateway to Singapore, is amid a monumental economic transformation. With a rapidly growing urban population, exponential infrastructure advancements, and increasing international connectivity, Johor Bahru has emerged as one of the most promising urban centres in Southeast Asia. 

At the heart of this vibrant evolution stands Gen Rise as a premier mixed residential concept and a standalone freehold serviced apartment development by Majestic Gen, poised to redefine urban living in one of Malaysia’s most progressive cities. 

Spanning 1.14 acres with an equally impressive Gross Development Value (GDV) of RM563 million, Gen Rise encapsulates the aspirations of a forward-thinking community of homeowners. Since its official launch in Jan 2025, Gen Rise has achieved 100% sold-out status—a strong testament to its appeal among discerning buyers who value its strategic location, lifestyle features, and future-forward design. This iconic 47-storey tower combines the best of a strategic location, innovative contemporary design, and comprehensive lifestyle features to create a future landmark that epitomises modern city living.

VISION OF INNOVATION

“Gen Rise embodies our vision of creating homes that inspire progress concurrently with intuitive innovation. The project represents a commitment to shaping a vibrant, forward-thinking community in Johor Bahru. Every aspect reflects our promise to deliver unparalleled living experiences that combine functionality, sustainability, and design excellence,” said Dato’ Hoo Kim See, CEO of Majestic Gen.

The name “Gen Rise” itself symbolises the development’s promise of youthful growth and an upward trajectory, and a forward momentum embodying the vision of empowering residents to attain new heights when it comes to personal and professional goals along with the accompanying lifestyle strata that are well within their reach. 

The development draws heavily from Pop-Brutalism architecture, blending bold reimaginings of Brutalist principles with vibrant colours and sleek, expressive forms. This contemporary fusion of raw textures and dynamic design reflects the innovative spirit of Gen Rise, creating an aesthetic that is both utilitarian and visually inspiring.

The result is a visually striking structure that stands out on Johor Bahru’s skyline while channelling the city’s rapid transformation into a metropolitan hub. Created to cater to diverse lifestyles, the development features 732 units ranging from 497 sq. ft. to 1,930 sq. ft., with configurations offering one to six rooms and one to six bathrooms, and with prices starting at an accessible RM563,000. These thoughtfully crafted spaces balance efficiency and versatility, meeting the evolving needs of modern professionals, growing families, and even multi-generational households if necessary.

To align with contemporary living trends, many units are designed with dual key flexibility, seamlessly transforming into comfortable yet purposeful home offices to support the growing demand for hybrid work environments. This adaptability, paired with functional layouts and quality finishes, ensures that Gen Rise delivers a home tailored towards incremental personal and professional growth.

PRIMED FOR TWO WORLDS

Gen Rise is strategically located in Johor Bahru, with the development being within walking distance of approximately 720m to JB Sentral and a further 260m to the upcoming Bukit Chagar RTS Link Station, ensuring seamless connectivity between Malaysia and Singapore. A proposed sheltered walkway to the existing link bridge to JB Sentral further enhances accessibility, providing a convenient and comfortable journey in all weather conditions.

“With its key location at the border of Malaysia and Singapore, Gen Rise offers unmatched connectivity for residents, visitors, and investors alike. Its proximity to crucial transit hubs and the upcoming RTS Link makes it an ideal choice for those seeking that delicate balance between convenience and quality of life. As a result,  Gen Rise will be a gateway to endless possibilities,” added Hoo. 

The RTS Link, in particular, is poised to revolutionise cross-border travel between the two countries, offering a rapid six-minute transit to Singapore—a convenience that was previously unattainable. This underscores the strategic value of Gen Rise. For residents, it translates to significant time and cost savings, especially for professionals working in Singapore who choose to live in Johor Bahru, where premium residential offerings combine affordability with an enhanced quality of life.

This proximity to major transit hubs ensures a seamless commute and makes Gen Rise an attractive investment opportunity with the potential for strong rental yields and long-term value appreciation as the market matures. This is further enhanced by convenient access to retail hubs, healthcare facilities, educational institutions, and recreational venues, offering a comprehensive and well-rounded urban lifestyle.

ABOVE AND BEYOND

At the heart of Gen Rise lies a vision to organically elevate the way people live, work, and play, combining thoughtful design with world-class amenities. This is undertaken with the three-prong approach towards accentuating wellness, leisure, and community collectiveness, and the development boasts a sensibly curated selection of facilities spread across three levels of facilities with six thematic zones, catering to the diverse preferences of its sophisticated residents.

The 11th floor fosters a confluence of wellness and recreation, offering mindful spaces such as a yoga deck for quiet reflection, BBQ terraces for lively social gatherings, and an outdoor boxing ring for combat fitness enthusiasts. These aggregated facilities inspire both physical activity and social connections, ensuring a vibrant and cohesive community.

Moving upward, the 46th floor is a pseudo-oasis of indulgence and relaxation. The exclusive aqua zone invites residents to have a swim in the infinity pool, unwind on the cabana, or just simply lounge by the poolside, all while enjoying breathtaking views of Johor Bahru’s fast-evolving skyline.

For everyone who prioritises fitness, the 47th floor houses a state-of-the-art sky gym, providing an inspiring environment where breathtaking city vistas make staying active a pleasure.

Complementing these facilities are lush green spaces and sustainable landscaping, offering a tranquil respite amid the unrelenting energy of urban living. As a GreenRE Silver Certified (Provisional) development, Gen Rise intends to incorporate a comprehensive suite of sustainability features to minimise environmental impact while simultaneously maximising residents’ comfort and efficiency of stay.

Likewise, roof insulation ensures indoor spaces remain thermally cool, reducing reliance on artificial cooling systems. Energy-efficient lifts with sleep mode and also regenerative features conserve energy without unnecessary early wear and tear. Tinted glass windows minimise heat gain, creating a comfortable indoor environment while lowering overall energy consumption.

The development also integrates rainwater harvesting systems and repurposes them for landscape irrigation. It also employs water-efficient fittings alongside submetering to monitor and manage usage efficiently. To promote healthier living, low VOC paints are used throughout the building. And as a mainstay, EV charging stations encourage green commuting, while the use of green-labelled construction materials and recycled components ensures durability and environmental responsibility.

The above-mentioned implementations reinforce Majestic Gen’s commitment to environmental stewardship, delivering a development that harmonises luxury with sustainability. At Gen Rise, residents can truly experience a lifestyle that transcends the ordinary, seamlessly combining wellness, indulgence, and sustainability in perfect harmony.

COMPREHENSIVE CONVENIENCE 

Gen Rise is perfectly positioned to offer unparalleled convenience, placing essential amenities and services within easy reach of its residents. The development is also well-connected to major highways, including the North-South Expressway, Eastern Dispersal Link (EDL) Expressway, and the Johor Bahru East Coast Parkway. These key routes provide residents and homeowners with convenient access to other parts of Johor, ensuring a smooth commute for work, leisure, or travel to the rest of the Peninsula and Singapore.

For retail and dining, the development is surrounded by premier shopping destinations such as R&F Mall, Johor Bahru City Square, and Komtar JBCC, offering a diverse array of retail, entertainment, and culinary options. These vibrant hubs perfectly encapsulate the essence of Johor Bahru’s urban offerings. The Johor Golf & Country Club, located nearby, serves as a haven for avid golfers. Healthcare needs are well-addressed with top-tier facilities, including KPJ Johor Specialist Hospital and Sultanah Aminah Hospital, providing quality medical services whenever required.

Education is another highlight, with prestigious institutions such as Foon Yew High School, Open University Malaysia Johor Bahru, and several public and private schools located within close proximity.  

Lastly, important public sector offices such as the MBJB Tower, Sentral Police Station, UTC Galleria, and Pejabat Pos Besar Johor Bahru ensure that residents are well-connected to essential administrative services where applicable.

This comprehensive ecosystem of amenities guarantees that Gen Rise residents can effortlessly rise above the rest when it comes to cultivating a holistic approach towards balancing work, leisure, and family life while living in the burgeoning township of Johor Bahru.

For more information, log on to http://www.majesticgen.com.my.

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