Influence Effectively
Influencing Effectively 101: Features vs Benefits
Are these scenarios typical? Someone walks up to you and asks you to sign up for a credit card in the mall. She said, “Sir, please sign for me, I just need one more to hit quota.” I am supposed to sign a credit card to benefit you?
A property negotiator tells you that their property has an Olympic sized swimming pool, 2 car parking spots, a 20,000 sq ft garden etc etc etc. All these are features, not benefits.