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Branding alone cannot save the project if it’s way too overpriced. (maybe time could…)

Around 3 years ago, someone debated with me about a certain developer’s project. She bought a new shophouse and said that she was lucky to get that shophouse because there were so many people wanting that unit. I asked what’s the reason to buy that property. She said she has not yet decided but that … Read moreBranding alone cannot save the project if it’s way too overpriced. (maybe time could…)

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