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Press Release: KL East Mall Raises Over RM60,000 for Children with Autism From B40 Families

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KL East Mall

Press Release: KL East Mall Raises Over RM60,000 for Children with Autism From B40 Families-

-Funds raised to benefit 50 children with autism from B40 families will be channelled  through Yayasan Pendidikan Insani, a foundation that provides affordable care, education  and therapy for children with autism from low-income families;  

– The ‘Indahnya Syawal, Kemeriahan Dirai’ campaign is KL East Mall’s first Hari Raya  Aidilfitri campaign since it opened in November 2020. 

KUALA LUMPUR, 3 JUNE 2021 – Sime Darby Property Berhad (“Sime Darby Property” or  “Company”) is pleased to announce the success of KL East Mall’s inaugural Hari Raya Aidilfitri  campaign which has raised over RM60,000 to benefit children with autism from B40 families.  KL East Mall is Sime Darby Property’s first wholly owned mall which was opened in November  2020. 

At the launch of KL East Mall’s inaugural Hari Raya Aidilfitri campaign, ‘Indahnya Syawal,  Kemeriahan Dirai’ on 9 April 2021, the Company announced its partnership with Yayasan  Pendidikan Insani, a not-for-profit foundation that provides affordable care, education and  therapy for children with autism from low-income families, with an initial aim to raise RM50,000  for the cause. 

Sime Darby Property’s Group Managing Director, Dato’ Azmir Merican said that the Company  has always supported causes that not only benefit the community but also bring greater  awareness and are educational to the public. 

“On top of raising funds for the deserving children, the aim of the campaign is to help the public  to better understand autism and the challenges faced by the children. Through this campaign,  we have managed to raise awareness and we are encouraged with the participation from our  tenants and patrons throughout the campaign period. Thank you to everyone who contributed  generously to this cause, allowing us to exceed our initial fundraising target even during this  challenging time,” he said. 

The ‘Indahnya Syawal, Kemeriahan Dirai’ campaign’s success can be attributed to shoppers  who donated a minimum of RM10 to colour a piece of puzzle from a large artwork or contribute a minimum of RM35 to receive an exclusive tote bag designed by Malaysian fashion brand  Fiziwoo and renowned celebrity Datuk Chef Wan. Habib Jewels, which officially opened its  doors at KL East Mall in April also contributed 100% proceeds from the sales of 300 pieces of  limited-edition pure gold wafers worth RM118 each to the cause. 

Sime Darby Property is guided by its Environmental, Social and Governance (“ESG”)  commitments which are aligned with the United Nation’s Sustainable Development Goals (UN  SDGs) via 18 Sustainability Goals targeted to be achieved by 2030. 

The Company actively organises initiatives that benefit different-abled children, namely the  “Run with Autism” campaign held in February last year. Sime Darby Property has also built  Malaysia’s first “Inclusive Playground” in the City of Elmina, its flagship township in Shah Alam,  Selangor to level the playing field for children of all abilities. 

END OF PRESS RELEASE 

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