Press Release: Lagenda Properties Spurs Affordable Housing with Shopee Partnership
- Targets the under-served B40 while fastening digital journey
- Confident of 2021 prospects with one township launched a year
KUALA LUMPUR, 10th FEBRUARY 2021 – Lagenda Properties, an affordable home developer listed on the mainboard of the Kuala Lumpur Stock Exchange (KLSE), has partnered with Shopee, the leading e-commerce platform, to give homebuyers access to affordable properties on virtual platforms.
This is part of Lagenda’s mission to play a role in addressing the one million affordable homes needed, according to a BNM statement which calls for measures to increase supply of these houses and improve their affordability.
With the pandemic’s heightening of technology adoption, in collaboration with Shopee, Lagenda quickens its own digital journey to bring its townships to Malaysians. Given that buyers are presently unable to physically view desirable properties, virtual tours for the affordable properties have been made available. Adoption of digitalisation with virtual tours, e-commerce and increased engagement via online platforms are one of the key trends identified in the recent PropertyGuru Market Outlook 2021.
Amidst the current extended MCO2.0, this timely effort aims to help increase access and reduce the burdens of the B40 segment, classified as households with average incomes below RM4,849.
Through this partnership, buyers will be able to purchase cash vouchers on Lagenda’s Shopee page at RM88.88, which translate to a relief of RM1,888 for its Bandar Baru Setia Awan Perdana (BBSAP) development in Sitiawan, or RM888 for the Lagenda Teluk Intan (LTI), Perak development respectively.
Given that the terrace homes are priced at an affordable RM190,000 at BBSAP and RM171,000 at LTI developments, these vouchers will prove beneficial for this market segment. Both projects have a combined development area of 2,000 acres and 20,000 affordable homes, ranging from 900 to 1,390 square feet.
Lagenda Managing Director, Dato’ Jimmy Doh, said that “Through this exclusive promotion, customers will be able to browse and purchase these Lagenda properties through Shopee, and view our virtual homes, anytime and anywhere and discover attractive affordable housing we offer.
“To address the needs of this segment, we aim to launch one new township a year. This year we will focus on the project in Tapah, Perak, and, in 2022 we will develop our township in Sungai Petani, Kedah,” he added.
Shopee Regional Managing Director, Ian Ho adds that “We commend the efforts by Lagenda Properties as they embark on a digital journey with us to provide alternative access to affordable housing solutions for Malaysians. We continue to work together and look forward to forging long-term partnerships with developers such as Lagenda with a common goal of serving the local community through the power of technology.”
Whilst these are economical builds, the quality of the homes and the lifestyle facilities are not compromised. Being well-planned townships, both developments are equipped with infrastructure and essential community offerings from schools, government offices and malls. In addition, the wide ranging facilities include swimming pools, cycling and jogging tracks, badminton courts and others.
The properties available during this sale are terraced houses, semi-Ds and bungalows at both BBSAP and LTI townships. Limited units are allocated for this campaign and availability is based on a first-come, first-served basis.
This initiative in conjunction with Chinese New Year will be followed up with the Shopee 3.3 Sale next month. To purchase the cash voucher worth up to RM1,888 at the price of RM88.88, kindly visit Lagenda Properties Official Store at https://shopee.com.my/lagendaproperties. Top up and use your ShopeePay wallet for a smoother checkout.
— End Of Press Release —
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