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Press Release: IJM Land gears up for next wave of success with Starling Parcel 3

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Press Release by IJM Land for Bandar Rimbayu.

While Malaysians are still bracing themselves for the adverse effects towards the local economy, property investment might not be a priority to some. Bandar Rimbayu by IJM Land however, has seen overwhelming responses with their residential development Starling, where its Parcel 1 was sold out in a day, and Parcel 2 fully-booked within half a day. Now, they are all set to launch Parcel 3. 

IJM Land

Starling Parcel 3 is the third parcel of the 56.68 acre residential development consisting of 680 home units including an array of green areas, infrastructures and communal space with a GDV of RM 500 million. In this phase, two new types of home units with bigger built-ups will be available, which are Type C and Type D double storey link homes. 

For Type C, there will be a total of 103 units with a land size of 20’ × 60’ and a built-up of 1,694 sq ft, consisting of 3 rooms and 3 bathrooms. Type D, however, will have the same 20’ × 60’ land size but a larger built up of 1,769 sq ft offering 4 rooms and 3 bathrooms. There will be 121 units of Type D available. 

“We expected Starling to be well received, but to be greeted with such overwhelming positive response from homebuyers surprised us considering the recent situation, but we certainly have done everything we can to help them embrace upcoming challenges, including prioritizing product innovation, devising strategic campaigns and ultimately understanding what homebuyers truly need right now,” said Mr. Chai Kian Soon, Senior General Manager of Bandar Rimbayu. 

1. A great value for money 

Priced from RM 698,800 onwards, Starling Parcel 3 home units are built to accommodate first-time homebuyers, especially ones who are eager to start a family. The availability of different sizes also makes Starling a great choice for growing families. 

Additionally, at such an attractive price point, Bandar Rimbayu is confident that homebuyers will be able to have their very own spacious landed home at a price of a city condominium. 

Homebuyers get to enjoy a multitude of facilities and amenities within a guarded neighborhood with two entrances to ensure the safety and convenience of residents. The 16 acre open space houses a multipurpose court, cloud pavilion, amphitheatre, central lawn, feature shelter, plaza, playground and par course. 

IJM Land Bandar Rimbayu

In terms of design, Starling is embellished in a lush landscape, a pulling factor for residents who are nature lovers and those who thrive in a serene and peaceful environment. The central park also calls for quality family-bonding moments, while the 2 km jogging track is located in a serene and secured area.

2. Designed to be your forever home 

The Starling residence is inspired by the shape of a starling’s blue eggs, while the interior designs have incorporated multiple forms, colors and composition of shapes. Hence, a shade of blue is chosen as their primary color applied in tandem with other colors such as brown soil, green leaves and pink flowers to recreate a peaceful garden-like environment. 

With the launch of Parcel 3, Starling will be presenting their latest show unit for Type D houses where its interior design is inspired by Floret, a concept aimed to create a cheerful and soothing ambience for the well-being of homebuyers’ mind and soul. This show unit is also curated as a display model for future Starling homeowners who wish to have a hassle-free renovation and optimize the spaces in their built-to-the-end homes. 

Bandar Rimbayu believes that a homebuyer’s first home is good enough to be their forever home, and to be a place where every member of the family can express their creativity and individuality, allowing them ample space to grow into the home. 

To facilitate a conducive growth environment, Starling has incorporated aspects like a spacious living and dining area, a car porch that can fit 2 cars, full-height wall tiles for all bathrooms, a stylish feature with branded sanitary-ware and tiles, and a water booster pump for a wholesome showering experience, among many others. 

Through its design, Starling reflects harmony with surrounding natural elements using its earthy and neutral tones that make every home warm and inviting. The geometrical and bold lines, on the other hand, exude a timeless, yet trendy look. 

3. Be trendy, be digital 

The recent challenges faced by many include the requirement to exercise caution and social distancing as Covid-19 remains a real threat. Seeing an opportunity in crisis, Bandar Rimbayu took the chance to not only comply with strict safety requirements, but also make their home-buying process much more advanced and convenient for its audience. As such, they have developed a more efficient and effective process while exponentially increasing sales. 

Some of the steps taken to digitize the process include conducting virtual consultation and engagement activities such as taking clients through virtual 3D walkthroughs of the development and units, while also providing them with the digital masterplan as a reference. During the launch of Parcel 1 & 2, Bandar Rimbayu had also conducted their first-ever live balloting session for unit selection live on their official Facebook page.

4. Understanding homebuyers

It goes without saying that understanding the target audience is key to success, and this has contributed to Starling’s success. To make their residential development more relatable, Bandar Rimbayu has included benefits and features that would be useful to contemporary homebuyers. 

One instance is the high-speed broadband infrastructure that makes it convenient for home buyers to immediately accommodate to more stay-at-home practices during these times, or in the future. Additionally, Starling’s well-considered design has included additional rooms which offer flexibility to homebuyers to adapt and convert them based on their use and needs. Type D homes also come with a security door for extra security measures. 

In knowing that current homebuyers are also prioritizing a quality lifestyle, all new homebuyers are entitled to 12 months of free membership for 2 pax at The Club @ Rimbayu that features an array of facilities including its impressive Olympic size swimming pool. 

IJM Land also understands that buying a home might not be the first thing on everyone’s agenda in the current climate. But in their bid to help homebuyers to own a home of their dreams with ease, they have introduced a flexible ownership campaign called ‘Now You Can’ that will run until 31st October 2020. Through this campaign, customized plans and solutions will be developed to suit individual needs and requirements. 

Besides the ‘Now You Can’ campaign that will encourage homebuyers to make a sound investment, they can also take advantage of the Home Ownership Programme (HOC) 2020 in buying Starling units as they will enjoy a minimum 10% discount on the purchasing price on top exemption of stamp duty for Memorandum of Transfer (MOT) and loan. Additionally, purchasers are entitled for free legal fees for both Sales and Purchase Agreement (SPA) and loan. 

For an exclusive time-limited event in conjunction with the launch of Starling’s Parcel 3, homebuyers can participate in a lucky draw contest and stand a chance to win 8 units of Proton X70. 

For more information, log on to www.rimbayu.com

-End of Press Release-

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