Media Release – Over 85% Take-Up for Sime Darby Property’s Elmina Green Three Within 15 Minutes
ARA DAMANSARA, 23 JUNE 2020 – Demand for property in the City of Elmina continues to rise as 187 units of the first two phases of Elmina Green Three homes were taken up within minutes of their preview.
Elmina Green Three is the latest phase of freehold two-storey houses in the Sime Darby Property’s award-winning township in Shah Alam. It comprises 412 units of 20×80 extended linked homes with built-up areas from 2,262 sq ft to 2,983 sq ft.
91 units of Phase 1 homes were open for pre-launch sale during an online preview on 6 June with 100% take-up rate within 15 minutes. Phase 2 preview on 20 June saw a 76% take-up rate in less than half hour. The units are priced from RM709,999 and RM714,499, respectively after rebates and before Bumiputra discount.
Both previews drew great interest from potential homeowners from not just within Malaysia, but also Hong Kong, Singapore, Brunei, and the United Kingdom (UK).
Muhammad Naim Mahmud, who resides in the UK, said that he is familiar with the quality of Sime Darby Property’s products, hence returning as a satisfied buyer.
After reading various online reviews on Elmina Green Three, 49-year-old Naim said the product’s layout and special fittings like water heater, water filter and grilles, drew his interest. He believes these are significant advantages to homebuyers as they do not have to install the features themselves.
Petaling Jaya resident Matthew Anthony sees Elmina Green Three as a long-term family home. The 34-year-old IT security analyst was attracted to the value for money product which offers additional fittings, rebates and reasonable interest rates during this period.
Elmina Green Three comes with an improved interior finishing. Potential homeowners will have a hassle-free move in experience with FittingsPlus+ features such as instant water heaters, outdoor water filter, air conditioning unit points and piping (without indoor unit), booster pump, and built-in MS Grilles. These features offer peace of mind while maintaining the signature Elmina Green façade.
Sime Darby Property Chief Operating Officer – Township Development Dato’ Wan Hashimi Albakri said the response to Elmina Green Three was overwhelming.
“We were astounded that it took about 15 minutes for all Phase 1 units to be reserved. The Phase 2 public preview last weekend also drew good results with 96 out of 127 units booked.”
“The reception towards Elmina Green Three has given us a sense of comfort in knowing that despite the current period of uncertainty, people are still interested in purchasing a property. The success of our previews demonstrates that with the right marketing strategy and better products, customers will continue to show support,” he said.
Prior to the launch of Elmina Green Three, there was an increase in the company’s website traffic, with enquiries and bookings flooding in on a steady basis for available Sime Darby Property projects. Wan Hashimi believes that the consistent strong brand of City of Elmina is able to attract new prospects and returning customers who are looking for a modern wellness living.
He said that the use of an online portal for bookings was a digital transformation initiative aimed to revolutionise the company’s property buying process, adding that future Sime Darby Property launches will also utilise and benefit from the system.
— end of media release —
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