Press Release: PROPERTY INSIGHT LAUNCHES “Malaysia’s TOP 100 Property Developer Brand” The brand features in depth insights on developers around Malaysia.
KUALA LUMPUR, 28 NOV 2019 – Armani Media Sdn Bhd (Armani Media) launched “Malaysia’s TOP 100 Property Developer Brand” at Common Ground, TTDI.
The event was officiated by Dato KK Chua, the Founder of Armani Media, accompanied by Michael Chong, the General Manager of Acorn Marketing & Research Consultants (M) Sdn Bhd.
“We believe in the importance of telling the brand story as it is the best way for the client to recall the brand and resonate it. Hence, at this competitive and challenging time in order to stand out from this crowded sphere, only developers that possess a strong branding will prevail. Any company that does not have a brand in this current time within their grasp will struggle to keep their head above water in the mere future. This ranking of Malaysia’s TOP 100 Developers Brand can only be used as a benchmark or a yardstick for property purchasers to have the confidence and peace of mind before buying a property of any sort,” said Dato KK Chua.
This ranking was initiated by Property Insight being the no.1 best-selling property magazine in Malaysia for the past 6 years as it was a call from their readers and fans as they yearned to make their purchases without a single worry in mind.
Property Insight is currently working hand in hand with Acorn Marketing & Research Consultants (M) Sdn. Bhd, the number one market research company founded in Singapore and Malaysia in 1985. Acorn is the largest independent Asian marketing research and consultancy group that works seamlessly across the region. They have a full-service research consultancy with direct offices in 11 countries across Asia. Moreover, the well- established company provides high quality work supported by innovative technology from data collection to delivery of insights and presentations.
The Malaysia’s TOP 100 Property Developer Brand circles around 4 main pillars of criteria, to come up with the ranking;
1. People’s Voice (50%)
Based on their brand awareness, Top Brands in consumer’s views, brand recommendation and brand imagery/reputation.
2. Financial Health (30%)
Based on their total revenue and net profitability.
3. Brand Prominence (10%)
Based on their presence of company/project in digital; website and on social media, in traditional media; print media exposure, outdoor advertising, exhibitions and expos.
4. Company Stature (10%)
Based on their years in existence and if there’s any blacklisting by ministry of housing & local Govt.
“This is the very first time that this move has even been undertaken in Malaysia. We believe that it will be a game changer in the Malaysian property industry. It will also set an example to the developers to excel further in their work. It is with great hope that this ranking will be able to lend a helping hand to future property buyers to make a better decision without worries.”, said Michael Chong, General Manager of Acorn Marketing & Research Consultants (M) Sdn. Bhd.
The Malaysia’s TOP 100 Property Developer Brand will be able to provide an in-depth evaluation on the developers; whether or not they have been blacklisted by Ministry of Housing and Local Government (KPKT) or have a stained reputation of bad workmanship and overpricing. This initiative was made with the sole purpose of helping potential property buyers.
About Armani Media Group
Armani Media Sdn Bhd (Armani Media) is a media and events company operating on two main platforms – Property Insight (PI) and Entrepreneur Insight (EI). Established in 2013, Property Insight has been the best-selling property magazine in Malaysia that focuses on first-time property investors while Entrepreneur Insight is the only magazine that caters to budding entrepreneurs. Apart from these publications, Armani Media also has several other awards under the Armani Media umbrella, namely, the Property Insight Prestigious Development Award (PIPDA), The 100 Most Influential Young Entrepreneur Awards (100 MIYE) and Asia Halal Brand Awards (AHBA).
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