Press Release: Toppen Shopping Centre Opens with 12-Day #JelesEk Festival
The lifestyle shopping centre launches with an exciting line-up of activities, including a concert with Joe Flizzow and Joyce Chu
Johor Bahru – IKEA Southeast Asia marked the grand opening of Toppen Shopping Centre with a sneak preview of what is in-store for Johoreans and beyond, as it sets itself to become the new community hub of Tebrau.
From 13th November until 24th November 2019, Toppen Shopping Centre welcomes everyone to enjoy fun-filled and family-friendly activities such as art workshops, yoga for kids, face painting, and family Zumba. Local skateboard, parkour and dance groups will be running workshops and competitions as well. Visitors can also look forward to game booths, food stalls, fashion corners, and many more previews to what Toppen have in the pipeline for the months to come.
The #JelesEk Festival Inspired by the #JelesEk opening campaign that is a homage to iconic Johorean traits, a key highlight of the festival is a live performance of the #JelesEk anthem on the 16th November 2019. This will be performed by Johorean stars, Joe Flizzow and Joyce Chu who created a special music video for Toppen. The song is also central to Toppen’s #JelesEk TikTok challenge. In the first collaboration between a shopping centre and the leading destination for short-form mobile video, Toppen invites the public to dance and lip-sync to its song.
Participants will stand chance to win RM10,000 worth of prizes. As part of the partnership with TikTok, visitors can enjoy TikTok-able spots through the shopping centre, which will also host the annual TikTok Creators Day on 17th November 2019, gathering 80 of the platform’s top influencers across Malaysia and Singapore, to create fun and creative content around Toppen. Also, on the 13th, 16th, 17th, 23rd, and 24th November 2019, visitors are encouraged to participate in a treasure hunt organised by TikTok.
The centre’s crown jewel rooftop known as The Topp plays a key role in hosting the festival. Designed specifically for the diverse community, there is something for every visitor. For thrill-seekers, the youth active zone features a skate park, parkour zone, and wall climbing area, while those who are looking to go on a gastronomical journey can enjoy a variety of local and international food from the alfresco eateries. The interactive outdoor space also includes a multi-purpose court, an event piazza, a rooftop garden, kids’ water-play area, the region’s first permanent outdoor cinema, and an e-sports arena for a great day out with friends and family.
“When we had the vision to create Toppen, we knew that it cannot be just another shopping centre. We wanted to create a meeting place that can contribute positively to the surrounding neighbourhood”, said Christian Roejkjaer, Managing Director of IKEA Southeast Asia.
He further added, “We built Toppen with the community’s interest in mind. Together with the help of local authorities and groups, we have all put a conscious effort in celebrating what makes Johor unique. We are proud to house both local and international brands, while creating a hub where home-grown Johorean talents and communities can come together to share and create.”
Anchored by IKEA Tebrau, the 1.25 million square-feet shopping centre offers four levels of ‘retailtainment’ experiences. With 300 shops ranging from household names like Ben’s Independent Grocer (B.I.G.) and TGV Cinemas, 80% of Toppen’s offerings are new-to-Johor brands such as The Pantheon, 9 to 9, and Concept Haus. Toppen will operate alongside 90% of its tenants opening on the same day.
The new lifestyle hub is easy to reach with accessibility to major roads, public transportation, and ample parking with over 4,600 spaces across two levels. Toppen was also inspired by its Scandinavian roots, featuring spacious and clean designs with lots of natural light, and greeneries, making it an enjoyable place to spend any day.
Joakim Hogsander, General Manager of Toppen Shopping Centre explained, “With a name like Toppen which means ‘great’ in Swedish, we strive to exceed expectations at every turn. Besides understanding the needs of the people, we also acknowledge that every customers’ journey is unique to their own. Therefore, we look at offering appropriate, concise and customized offline and online services to make each shopper’s experience more personal and positive.”
Toppen Shopping Centre is the third anchored-by-IKEA shopping centre in Malaysia and the fourth in Southeast Asia. Following the success of other IKEA Stores and shopping centres in the region, Toppen is set to be the prime meeting place that creates a better everyday life for the many people. It is projected to attract more than 15 million residents and tourists by the year 2020.
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