Press Release: SIME DARBY PROPERTY’S SPOTLIGHT 8 CAMPAIGN HITS THE SPOT WITH RM1 BILLION IN SALES
One final weekend of Superdeals up for grabs, due to public demand
ARA DAMANSARA, 2 OCTOBER 2019- Sime Darby Property has beat the odds of current property market conditions by achieving RM1 billion in sales from its Spotlight 8 campaign which ran from 13 July to 29 Sept, with 1,127 units sold.
The Spotlight 8 campaign offered attractive rebates for existing properties within established and emerging townships, and new products ranging from the property developer’s affordable collection to a co-created residential project, across eight locations in the Greater Klang Valley.
Buyers flocked to the eight locations namely Bandar Bukit Raja, City of Elmina, KL East, Subang Jaya, Serenia City, Putra Heights, Negeri Sembilan and Kajang, for a chance to grab the best deals offered throughout the campaign period.
Sime Darby Property Acting Group Chief Executive Office Dato’ Wan Hashimi Albakri Wan Ahmad Amin Jaffri said the support from homebuyers throughout the Spotlight 8 campaign has been overwhelming.
“Despite the current property market condition, we managed to pull in sales that exceeded our expectations. The numbers clearly show that there is a demand for freehold landed quality homes with an attractive price tag, at great locations that are easily accessible.”
“Our achievement is also possible with the supporting initiatives by the government like the Home Ownership Campaign and financing schemes. We are grateful for the government’s continuous support of the local property industry,” he said.
Over the twelve-week period, Sime Darby Property launched three new projects -Kyra and Laman Lakeside in Bandar Bukit Raja, and Serenia Arina, in Serenia City, Sepang, and offered a preview of Aurora, the first dto-based high-rise project in Subang Jaya City Centre.
The new projects received overwhelming response with Kyra, the second series in the Affordable Homes Collection, achieving 95% take up, while Laman Lakeside, the RM1.5 million semi-detached and lakeside homes in Bandar Bukit Raja, raked in 84% take up. The launch of Serenia Arina was a success with 91% take up, proving that there is a demand for property in the Klang Valley.
Sime Darby Property Chief Marketing and Sales Officer Gerard Yuen Yun Wei said the initial plan for Serenia Arina was to launch just 100 units but they were fully taken up within the weekend. Subsequently, an additional 75 units were open for sale.
“The Serenia City Gallery was a hive of activity days prior to the launch of Serenia Arina as eager homebuyers visited the gallery earlier in the week to be first in line. We had people who wanted to spend the night at the gallery. What was surprising to us was that our corner units were taken up faster than other lots and not just by buyers from the Klang Valley but from all over Malaysia. Tears were even shed because a buyer missed the chance to grab a corner unit in Serenia Arina.”
“We have seen positive momentum, especially for landed properties. The reception towards our products have been encouraging thus far and we will continue to review and improve our sales and marketing strategy to hit our target sales but on top of that, we will continue to launch products within the range aligned to market demand, and offer attractive prices for our quality homes at great locations,” he added.
As a way to say thank you for making Spotlight 8 such a success, Sime Darby Property is offering one final weekend of Superdeals on 5 – 6 October 2019.
Over 900 new homebuyers saved millions of Ringgit throughout the Weekend Superdeals from July until September 2019. This will be your last chance to grab the best deals for limited units at some great locations, especially for those who missed out on our Superdeals, New Launches, and Previews.
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