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Press Release: Kokuyo Introduces Signature Office Furniture To Support Global Trend of Activity Based Work style (ABW)

Press Release: Kokuyo Introduces Signature Office Furniture To Support Global Trend of Activity Based Work style (ABW)

August 21, Kuala Lumpur – A company that began in 1905 with its humble beginnings producing general ledgers, Kokuyo has risen to become a successful listed company and a leading household name in Japan when it comes to designer office furniture and cutting edge stationery in Japan.

As tribute to its heritage which means ‘honor of the land’ – Kokuyo designs with the users in mind – using furniture as an art of design to provide employees with the requirements to think, ideate and perform better.

Fast forward today, over 110 years from its beginnings, Kokuyo embraces the blurred lines between work and well-being. With fluidity and flexibility as a theme for its customizable furniture, users can create and recreate spaces with ease.

According to the Worksight Lab, a research institution within the Kokuyo group, one of the key trends in workspaces is the activity-based work-style (ABW).

“ABW gives employees the freedom of choice of where, when and how people work. It empowers employees to work at their own pace, delivering results in an environment they thrive in.

“Whether one needs a solo working space to ideate, or to have discussion with colleagues in a pop up meeting space, or even to have a casual conversation in a community setting, Kokuyo has gleaned insights from trends globally and created signature office furniture to support this,” said Mr Yuki Kanamori, Workstyle Researcher at Kokuyo Worksight.

 

Solo working space

(INTERVAL) is a seat table ensemble to support employees who choose to have an enclosed, semi-private relaxing space to focus on their work

 

 

 

 

Pop up meeting space (IN FRAME) consist of meeting booths designed for employees who require private discussion in a comfortable, semi-closure environment – yet not completely cut off from the whirls of the social setting.

Citing examples of successful workspaces from Europe, Kanamori shared that activity based working (ABW), was ultimately about promoting the well being of the employee, but also encouraging community.

“From what we have observed at various successful work spaces, a large number of corporations are now sitting alongside tech startups, freelancers and digital nomads in collaborative environments – as this is the fastest way of up scaling or creating innovation.

“And the role of the workspace is so important as openness, community and a sense of purpose is driven within each, as they help each other alongside,” he further added.

Collaborative Community

(DAYS OFFICE) – Casual looking furniture made from wood and metal, ranging from casual stacking chairs, high stools, sofas for the lounge areas – promoting community within the office

“Attracting quality talents means that companies are required to change – to no longer tether their people to a desk, but allow fluid movements.

“Whether it be hot desking, collaborative spaces, or individual spaces – there is a need for the workplace to have suitable flexible furniture to also support ABW as well as the well being of an employee,” he further added.

One of Kokuyo’s pioneering and successful furniture design to promote the wellbeing of employees include ING- the 360°gliding chair.

Wellbeing

(ING- 360° Gliding chair) – the human body is build to move. ING supports the body as it allows one to move freely, with a gliding mechanism, allowing users to move their body freely while sitting. This improves body circulation and work performance.

 “At Kokuyo, we’re all about enriching the world with our creations.

“While we are geared to pursue new ways of working, we offer insight into making the work environment better, at the end of the day, taking into mind that people are at the centre of our business,” said Mr. Katsuyuki Konishi, Managing Director of Kokuyo International Malaysia.

The Kokuyo Asia Pacific Showroom in Malaysia is open to members of the public from 9am-6pm (Monday to Friday). You are welcomed to visit at the following address: No. 2, E-31-08, Menara Suezcap 2, KL Gateway, Jalan Kerinchi, Gerbang Kerinchi Lestari, 59200 Kuala Lumpur. Feel free to call us at: 03-2720 2820 to find out more.

For further information on Kokuyo Furniture, please visit: https://www.kokuyo-furniture.com/

For further information on Worksight, the research lab within Kokuyo, please visit: https://www.kokuyo-furniture.com/worksight-lab

— end of press release —

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