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Paradigm’s Asset Enhancement Initiative. What is that? :)

Updated on 9 August 2018. Previous photos replaced with official ones from Paradigm PJ.

When I first moved to KL over 5 years ago, Kelana Jaya was my home for over a year. Thus, Paradigm Mall was where I go to more than twice every week. It was just opened then. Whether it’s food or grocery, it was so convenient. In fact, I walked there a couple of times from my place in Kelana Puteri. Today, it is still holding its own against nearby malls such as Tropicana City Mall (7.5km away) and Atria Shopping Mall (4.8km away). According to an article in edgeprop.my,  Paradigm Mall PJ will be undergoing its first asset enhancement initiative since it opened its doors in May 2012. Basically this meant that there will be new tenants as well enhancements to the shopping experience. The first phase will be completed by Oct 2018 while the second phase is scheduled to complete by next year.

There will be the addition of new eateries and a food court at level LG, an expanded alfresco dining area at the Boulevard on level G and even reinvigorated entrances as well as better accessibility and flow. Beyond just these new additions, Paradigm PJ will be zoning the tenants according to their specialty. What this meant is that the entire level LG will house supermarkets, F&B and services outlets while level CC will be for local fashion, bags and leather goods, time pieces, and jewellery. Level UG will be transformed into a beauty and wellness zone. Level 1 will house stores related to home and living, digital, kids entertainment and toys, while fast food, gifts and souvenirs, bookstore and sports will occupy level 2; the cinema will remain on level 3. Beyond just these zoning, the car park will get guidance system and improved lighting. The mall’s facade will now have a newly installed LED screen.

There were 19 new brands in Paradigm PJ. They include Gong Cha, Go Noodle, Original Classic, Old Town White Coffee (24-hours), Puma, ViQ, Aibi, Milky Way Playspace, U Mobile, Sorella, Felancy, Aphrodite, Tai Croissant, XES Signature, One Roast Kitchen, Luvbite, Rampage Ultron, Funkids and Trinity. Beyond just these, there will be new additions in the second half of this year too. They include KFC, Sushi King, Aroi Thai, Sepiring, Sukiya, Toast Box, Canton Kitchen, Ipoh Ais Kopi, KD Hong Kong, Liang Sandwich Bar, I Love Yoo, Nam Heong Ipoh, Chatime, Cuckoo, Itsu, G-Shock Store, I Care Dental, KB Fun, Jac’s Optometry, Mr DIY, Shake Shake and the mall’s first and only food court, Food Arcade. Nam Heong is definitely a plus even if it cannot beat the original restaurant in Ipoh. No idea if there would also be queues like the other Nam Heong in Starling Mall.  Here’s that full article in edgeprop.my again.  Happy visiting. 

written on 6 Aug 2018

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