Are there still property fairs which are attracting big crowds? Well, according to The Star, there is one in the Tropicana City Mall. Yes, it’s the four-day StarProperty.my Fair. 14 developers are there, offering their developments to different needs of buyers. These 14 includes IJM Land, Tropicana Corp Bhd and Matrix Concepts Holdings Bhd, Ekovest Bhd, IJM Land, Mah Sing Group Bhd, Matrix Concepts Holdings Bhd, UEM Sunrise Bhd, See Hoy Chan Sdn Bhd Group, DK-MY Properties Sdn Bhd, Ireka Engineering & Construction Sdn Bhd, Land & General Bhd, Naza TTDI Sdn Bhd, Setia Haruman Sdn Bhd, Sime Darby Brunsfield Holding Sdn Bhd, Titijaya Land Bhd and Alfranko Development Sdn Bhd.
To be honest, whether there are big crowds or not does not really matter these days. It is about the actual response that the developers got from the fair. In the article, there were no interviews with the developers about the number of units they sold. Secondly, big crowds may happen because the property fair was organised in a mall. To know if interest remain high, organising it in some hotels may yield a more direct result. Thirdly, big crowds can be any number. It would be great to actually have a number which everyone can relate to. I seriously think for any large scale events thus far, the number of visitors are normally announced and not just by saying there’s a big crowd.
For now, I am no longer that interested in visiting property fairs unless I come across one when I happen to visit some of my favourite malls. I am however still interested to attend workshops, talks, seminars especially for the topics which I think I can gain new knowledge. When markets are not that hot, it’s time to quickly learn and take relevant actions. I also think for property fairs, it may be best to only organise it in popular malls. Alternatively, if it is a totally new launch at a good location and at an attractive price level, market it well. The interest for good new ones are still there. However, interest for the projects that have been selling for quite some time is waning. There’s just too many choices, both existing, new and even completed ones where developers are still having unsold units! Happy visiting if you want to have lots of choices to compare under one roof.
written on 25th Oct 2015
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